NEW LAUNCH FEB 2026 - ACIDIC BONDING CONCENTRATE | introducing hair bandage balm

Welcome to an essential e-learning experience designed to deepen your understanding of Redken's groundbreaking Acidic Bonding Concentrate (ABC) hair care family. In today's fast-paced beauty landscape, clients are increasingly seeking solutions for damaged, stressed, and over-processed hair. This module will empower you with the knowledge and confidence to articulate the science, benefits, and application techniques of our beloved ABC range, renowned for its ability to transform compromised hair.

We'll journey through the core technology that makes Acidic Bonding Concentrate a salon staple, exploring how its unique acidic pH and bonding care complex work synergistically to strengthen weakened bonds, improve resilience, and restore hair to its healthiest state.

Including the latest innovation in hair repair: Acidic Bonding Concentrate Hair Bandage Balm. This revolutionary new addition is set to redefine intensive hair treatment, acting like a 'bandage' for severely damaged strands.

By the end of this module, you will be equipped to:

• Explain the science behind the Acidic Bonding Concentrate family and its patented bonding care complex.
• Identify the benefits of each product within the ABC range (shampoo, conditioner, leave-in treatment, etc.).
• Confidently recommend personalized ABC regimens based on client hair concerns and damage levels.
• Master the introduction and application of the new Acidic Bonding Concentrate Hair Bandage Balm.

Join us to unlock the full potential of the Acidic Bonding Concentrate family and be at the forefront of introducing the game-changing Hair Bandage Balm to your clients!