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Lift It Real Good.  

New! High Riser Pre-Bonded

9 levels of lift with 79% less

yubi blonde launch event 

join brand expert hans erik sandstad and shu artist jasmine nystrøm taking you through our yubi blonde collection and introducing the new yubi blonde anti-brass

Discover how to apply the Serum Nuit Anti-Pelliculaire Intensif through a video with our global ambassador Hovig Etoyan.

 "Drive more traffic to your salon" series: WHEN YOU HAVE A SMALL GROUP OF FANS WHO CONSIDER YOU AS THEIR “MUST-HAVE” THEN IT’S THIS GROUP THAT HAS THE POWER TO PUSH YOU

 "Drive more traffic to your salon" series: ENGAGE WITH YOUR AUDIENCE WHEREVER THEY ARE ONLINE, SHARE IMMENSE VALUE AND SEE YOUR INTERACTIONS TURN FROM TRANSACTIONS INTO

WHAT IS ACIDIC BONDING CONCENTRATE INTENSIVE TREATMENT?

Acidic Bonding Concentrate Intensive treatment provides intense repair in only 5-10 minutes. Formulated with Redken’s

Open Air Pre-Bonded is an all-in-one bonder in lightener powder. This precise balayage clay lightener is suitable for painting every pattern and provides up to 7 levels of lift. No other

Discover how to apply the Fondant Apaisant Essentiel  through a video with our global ambassador Hovig Etoyan.

Discover with our global ambassador Hovig Etoyan, why diagnostis is a key for every client at every visit.

Discover how to fully perform a diagnosis in three steps with our global ambassador Hovig Etoyan

discover the new deep cleansers

discover the new deep cleansers collection from shu uemura art of hair

in this recording from the digital launch event for deep cleansers 

Please find all you need to know to properly conduct an Allergy Alert Test everytime you plan to use an oxidative haircolor on a consumer ( Pemanent hair color or tone

get to know the new deep cleansers collection

A range offering deep cleansing for hair and scalp. addressing scalp concerns such as sensitive scalp, dry hair and scalp and oily scalp